How Does This Work The Legendary Story

Read about our humble beginnings.


Dateline: June 12, 2005
After convincing the wife that everyone buys a new camera when they have their first child, Eric begins extensive photography of new baby Brandon. Many glorious pictures are taken, however none win the fancy of Regis and Kelly's Beautiful Baby competition.

Dateline: 2005 - 2007
Eric's small camera interest has become a full-time business. Brandon becomes the most-photographed baby in history, easily surpassing all childhood stars of the 1980's (Punky Brewster finishes a close second).

Dateline: Spring, 2007
Baby part deux is proclaimed to Eric and Lisa via a small, plastic device shaped like a tongue depressor, but, wasn't. Eric and Lisa decide to announce to the world the future arrival of a new baby with this poster, sent to relatives in all corners of the world, via FedEx 2-day shipping.


Dateline: Fall, 2007
With the physical features of the baby trusted and verified via stomach sonar, a new poster is created to share the news - Baby 2 is a boy! Dreams of snips, snails and Heisman trophies dance through everyone's heads.

Dateline: Spring, 2008
BoxOfficeBaby.com is born, to spread custom birth announcement goodness to the far reaches of the globe!